About Us
Our Story
Victory Apparel began its journey in 1992, founded by Jay Coatta and his father, John Coatta. It was a brand born out of their shared passion for creating something meaningful and enduring. Unfortunately, in 2000, John passed away due to cancer, and the brand's momentum slowed.
However, the spirit of Victory Apparel lived on in Jay's children, who loved the idea of the brand and were deeply inspired by its original mission. This inspiration led to the brand's rebirth, with Jay's daughter, Izzy Coatta, taking the helm as the creative director.
Recognizing the opportunities brought by advancements in the internet and social media, Jay and Izzy decided there was no better time to revive and share the story of Victory Apparel. Together, they are working to build the brand, blending the wisdom of the past with the innovation of the present, ensuring that Victory Apparel's legacy continues to grow.
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Victory Apparel is a line of leisurewear and sportswear designed around the historical Roman symbol of the Chi Rho. The Chi Rho symbol was instrumental in the famous battle between Roman emperors and political foes Constantine and Maxentius. The night before the battle, Constantine had a dream in which God instructed him to win the battle in the name of Christ. Then, he was given a vision of the Chi Rho symbol which incorporates the first two Greek letters of Christ.
Constantine went on to win the battle and became the sole emperor of the Roman Empire. He then instituted Christianity as the sole religion of Rome. It is the hope of Victory Apparel that people wear our clothing with the same spirit of Victory through Christ that Constantine experienced 2000 years ago!
The Purpose of Victory Apparel
At Victory Apparel, we're dedicated to designing and producing high-quality clothing that our customers feel good about wearing and sharing. Each piece is thoughtfully crafted, not only with the finest materials but also with a deep purpose—to carry forward the story of the Chi-Rho and its powerful symbol of faith.
Our commitment goes beyond fashion. We believe in making a difference, which is why we proudly donate to causes around the world, spreading hope and positivity wherever we can.
Whether you're lounging at home or pushing your limits in the gym, our apparel is designed to be a sign of your faith. By wearing the Chi-Rho symbol, you have the unique opportunity to share the incredible story of Constantine and, more importantly, the message of Jesus Christ.
Just as Constantine found victory through Christ over 1500 years ago, we hope this symbol inspires you to embrace that same spirit of triumph in your own life. Wear your faith with pride and share the story of victory through Christ with the world.
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